David Arquette Says He Launched Fashion Label “Propr” Because Wife Courteney Cox Hates His Clothes

Courteney Cox’s husband has launched a fashion line – because she hates his clothes. Actor David Arquette – who has teamed up with singer Ben Harper and David Bedwell to launch Propr – consulted Courteney about the designs because she is always telling him to wear something “more attractive.”

David explained: “We see what jeans she likes – we look at different jeans and fits. She wanted me to wear a jean that’s tighter. My butt always hangs out of my clothes, so she wanted something a little more attractive.”

The “Never Been Kissed” star is making Propr a family affair as he has also asked the couple’s four-year-old daughter Coco for tips.

He added: “Coco was at the fashion show and she wants to be a model now. We make her little couture dresses – she’s had a couple made. It’s great screen-printing little kids shirts.”

Despite seeking his family’s advice for the line, David insists Propr will only producing garments he likes.

He added in a MySpace Celebrity video: “I just love clothing, and that’s sort of what bonded all of us to want to do this. We all have a really deep love of clothing. We’re passionate about it. We want to make really comfortable clothes that people are comfortable in.”